Protect assets.

Handle disputes.

Secure terms.

The modern law firm* for everyone else.

*We currently partner with attorneys for all instances of rendering legal advice. Ask us about our plans for serfsUp LLP.

$35k+

Most working Americans should expect to spend on basic legal and tax needs over the course of their lives

40M+

Working Americans every year have an unexpected legal need they can't afford to pay for help with

Excellent
Trustpilot
Jan 2026

Dedicated & Kind Legal Team

Very impressive work. I have worked with over 20 lawyers in the states and they are by far the most efficient. Communication was swift, assistants helped prepare the lawyer and they listened to all my needs. Trust is #1 and I will come back to them for all my future needs.

Harley

Jan 2026

Outstanding Legal Support for Small Claims Preparation

The knowledgeable attorney clearly explained small claims processes, organized materials effectively, and provided confidence-building support through hearing preparation.

Jessica Henning

Jan 2026

Don't think twice, use them!

serfsUp helped me navigate rat infestation-related small claims cases, determining liability between owner and management. Josh provided excellent communication throughout the difficult ordeal.

Heather de Armas

Jan 2026

Absolutely incredible team

Josh, Lisa, and team were exceptionally responsive communicators who went above and beyond during stressful situations, offering proactive guidance and demonstrating genuine care beyond case closure.

Vivek Pandit

Jan 2026

Exceptional Advocacy During a Stressful Process

Josh and Lisa provided comprehensive support through a lengthy landlord dispute, handling negotiations and securing a rightful settlement while significantly reducing family stress and burden.

Paul

Dec 2025

INVALUABLE HELP

Josh and team prevented me from signing potentially harmful documentation after property management issues, providing critical intervention during the small claims process.

Katherine

Nov 2025

Fantastic support for tenants: helped me win a ~$6,000 settlement

The team filled the gap for a tenant with habitability issues, providing knowledgeable guidance, evidence organization, and a settlement demand letter that secured approximately $6,000 landlord compensation.

Raphael C.

Nov 2025

5 Star Legal Team

serfsUp showed expertise and genuine care, describing responsive, detailed service for case assistance. I recommend them to anyone seeking results-oriented representation.

Valisa Mills

Nov 2025

Great experience

The team was responsive, understanding, and thorough in providing comfort before court proceedings. I strongly recommend their service.

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The problems we solve every day

View our full services pricing menu.

Start with a message. Then we take over.

1

Intake

Approximately 10 min

Message

SMS, email, or WhatsApp message us describing issue

Upload

Use our app or your file sharing solution of choice (e.g., Box, Dropbox, Google Drive, SharePoint, etc.)

Context

We consult your vault for past relevant interactions

2

Planning

Anywhere from 10 - 90 min

Gather

Clarifying questions and document requests for more information

Estimate

Whether fits a flat fee service on our pricing menu or will require hourly services. We promise a completion time

Outline

Execution steps to be confirmed with you.

3

Execution

Anywhere from 10 min - a few weeks

Notification

Notify you at each step by WhatsApp, SMS, or email. Request more documentation as necessary. You can ask clarifying questions at each step end

Completion

Vault finished product. Return to you via email

Escalation

If task requires further serfsUp hourly services or outside referral, we notify you and propose escalation plan

Available 24/7

Access professional help like you access everything else: on demand.

Structured like a firm, accessible like a chat.

Pricing and membership

À-la-carte services

Flat fee

$60 - $800

Hourly services

Attorneys at

$120 - $400 / hr

First time customers

Complementary 15 min session with an attorney

Membership

Annual commitment, billed monthly

Rise

$25/mo

$600 in credits to use throughout the year on any à-la-carte services

25% off published flat fee rates beyond credit

1 hour attorney video consults per year

10% off attorney hourly services beyond hour included

Add-on:

Family/partner share upgrade: +$10/mo

Ascend

$75/mo

$1,800 in credits to use throughout the year on any à-la-carte services

40% off published flat fee rates beyond credit

3 hours attorney video consults per year

15% off attorney hourly services beyond 3 hours included

Add-on:

Family/partner share upgrade: +$20/mo

All plans include:

Unlimited written Q&A

Get answers to brief legal questions anytime

Credits roll forward during active term

Unused credits expire at annual renewal (12 months)

Built for scale, not secrecy.

We publish what others hide, providing flat-fee pricing for nearly every service.

Most platforms still quote after checkout. serfsUp lists every rate publicly, from small-claims kits to tax filings, because predictability is part of professionalism.

Because the legal system

wasn't designed for everyone else.

Four frustrations with the system that shaped how we built serfsUp.

I couldn't even figure out where to start.

It's so hard to suss out and evaluate attorneys cheaply. Even with the online services like Rocket Lawyer, I get confused on what the difference is between "legal advice" and "legal information." serfsUp is super easy because they're just a text away and they get back to you so fast. I know their counsel is heavily automated by technology but ultimately backed by people. Membership coming with unlimited messages for quick legal questions is huge.

Omri K., 34, Los Angeles

. We'll respond right away and let you know if we can help and how much it will cost.

Firms kept the savings. We pass them on.

Traditional firms automated behind the scenes while keeping rates high. We made efficiency the client's gain.

AI could draft. It couldn't take responsibility.

Every answer we deliver is reviewed or backed by licensed professionals with malpractice coverage.

Plans offered access. Not continuity.

Prepaid services handed you a new lawyer each time. We built one vault that remembers your history.

Information ended where liability began. We crossed that line.

Other platforms stopped at "information only." We deliver signed, insured legal advice — written, accountable, and backed by professionals who stand behind every word.

The right balance of automation and expert backing.

How we tightly integrate automation and human expertise to break the cost-quality-speed tradeoff.

Automation

We use technology to automate what we can. We pass the cost savings directly on to you.

  • AI drafts answers, documents, and filings
  • Legal personnel review and refine output
  • Automated workflows reduce billable hours

First level review

Our trained legal personnel cite check law, figures, and evidence. All documents and communications are reviewed.

  • Cite-check statutes, regulations, and case law
  • Verify calculations and supporting evidence
  • Quality-check all client deliverables

Second level review

Our attorneys supervise the legal personnel. They step in for thorough review when necessary.

  • Licensed professionals oversee all work product
  • Direct review of novel or high-risk matters
  • Final sign-off on advice and filings

Regulation

We utilize actual law firms. Malpractice insurance safeguards any mistakes we make.

  • Arizona ABS law firm structure
  • Professional liability coverage on all services
  • Regulated by state bar

Frequently Asked Questions

Retainers aren't just for the ultra-wealthy